Thin and sexy is OK, tan is not, Swede ad board says

(Photo: H&M)

Cheap-chic clothing brand Hennes & Mauritz AB was reprimanded by the Swedish regulatory body for the advertising industry following a furor that erupted over bikini ads featuring a very tan model, although it dismissed complaints that the ads were sexually suggestive and that the model was overly thin.

Facekini craze hits China beach as swimmers try to avoid a tan

(Photo: AFP - Getty Images)

BEIJING — In the West, getting a tan is one of the main reasons for going to the beach.

But In China, some are going to extraordinary lengths to avoid getting a bit of sun with a new item of beachwear — dubbed the Facekini – causing something of a stir in the coastal tourist city of Qingdao, Shandong Province.

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