Kellogg goes back to school in effort to boost Pop-Tarts (Photo: Kellogg) Kellogg is trying to breathe new life into its venerable Pop-Tarts, which are battling a tough sales environment as consumers demand healthier options and increasingly eat their first meal away from home. The Battle Creek, Mich.-based company, the nation’s biggest cereal maker, recently entered into licensing agreements with several big state universities in an effort to reach one of its prime markets for the toaster pastries — adults aged 18-34.  Read the complete story.
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Kellogg goes back to school in effort to boost Pop-Tarts

(Photo: Kellogg)

Kellogg is trying to breathe new life into its venerable Pop-Tarts, which are battling a tough sales environment as consumers demand healthier options and increasingly eat their first meal away from home.

The Battle Creek, Mich.-based company, the nation’s biggest cereal maker, recently entered into licensing agreements with several big state universities in an effort to reach one of its prime markets for the toaster pastries — adults aged 18-34. 

Read the complete story.

Source: lifeinc.today.com

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