Chick-fil-A out of the fryer, into the fire

(Photo: Robert Macpherson / AFP - Getty Images)

Chick-fil-A is playing a high-stakes game of chicken that has nothing to do with its sandwiches.

President Dan Cathy’s public stance on gay marriage kicked off a firestorm that could hurt its sales and growth prospects, although restaurant analysts say support from the religious right in core markets could make the overall business impact a wash. But to sustain this uneasy equilibrium, the company has to avoid saying or doing anything to further inflame two opposing groups of consumers.

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